{"id":1127,"date":"2024-02-15T17:10:43","date_gmt":"2024-02-15T14:10:43","guid":{"rendered":"https:\/\/barbashyn.law\/?p=1127"},"modified":"2026-04-02T13:03:38","modified_gmt":"2026-04-02T10:03:38","slug":"yak-zahystyty-brend","status":"publish","type":"post","link":"https:\/\/barbashyn.law\/en\/statti\/yak-zahystyty-brend\/","title":{"rendered":"How to protect the brand?"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":11,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6,1],"tags":[],"class_list":["post-1127","post","type-post","status-publish","format-standard","hentry","category-intelektualna-vlasnist","category-statti"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to protect the brand?<\/title>\n<meta name=\"description\" content=\"How to protect a brand? Types of TM. Who can register a TM? What does a registered TM provide to the owner? Ways to protect TM rights\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/barbashyn.law\/en\/statti\/yak-zahystyty-brend\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:locale:alternate\" content=\"uk_UA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to protect the brand?\" \/>\n<meta property=\"og:description\" content=\"How to protect a brand? Types of TM. Who can register a TM? What does a registered TM provide to the owner? Ways to protect TM rights\" \/>\n<meta property=\"og:url\" content=\"https:\/\/barbashyn.law\/en\/statti\/yak-zahystyty-brend\/\" \/>\n<meta property=\"og:site_name\" content=\"Lawyer in Ukraine \u2014 Barbashyn Law Firm\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-15T14:10:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-02T10:03:38+00:00\" \/>\n<meta name=\"author\" content=\"Chumak Valeriia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chumak Valeriia\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/barbashyn.law\\\/en\\\/statti\\\/yak-zahystyty-brend\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/barbashyn.law\\\/en\\\/statti\\\/yak-zahystyty-brend\\\/\"},\"author\":{\"name\":\"Chumak Valeriia\",\"@id\":\"https:\\\/\\\/barbashyn.law\\\/#\\\/schema\\\/person\\\/cff3a5470206e307d3c64d3d36cd0959\"},\"headline\":\"How to protect the brand?\",\"datePublished\":\"2024-02-15T14:10:43+00:00\",\"dateModified\":\"2026-04-02T10:03:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/barbashyn.law\\\/en\\\/statti\\\/yak-zahystyty-brend\\\/\"},\"wordCount\":10,\"articleSection\":[\"Intellectual property\",\"Blog\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/barbashyn.law\\\/en\\\/statti\\\/yak-zahystyty-brend\\\/\",\"url\":\"https:\\\/\\\/barbashyn.law\\\/en\\\/statti\\\/yak-zahystyty-brend\\\/\",\"name\":\"How to protect the brand?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/barbashyn.law\\\/#website\"},\"datePublished\":\"2024-02-15T14:10:43+00:00\",\"dateModified\":\"2026-04-02T10:03:38+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/barbashyn.law\\\/#\\\/schema\\\/person\\\/cff3a5470206e307d3c64d3d36cd0959\"},\"description\":\"How to protect a brand? Types of TM. Who can register a TM? What does a registered TM provide to the owner? Ways to protect TM rights\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/barbashyn.law\\\/en\\\/statti\\\/yak-zahystyty-brend\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/barbashyn.law\\\/en\\\/statti\\\/yak-zahystyty-brend\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/barbashyn.law\\\/en\\\/statti\\\/yak-zahystyty-brend\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\u0413\u043e\u043b\u043e\u0432\u043d\u0430\",\"item\":\"https:\\\/\\\/barbashyn.law\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to protect the brand?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/barbashyn.law\\\/#website\",\"url\":\"https:\\\/\\\/barbashyn.law\\\/\",\"name\":\"Lawyer in Ukraine \u2014 Barbashyn Law Firm\",\"description\":\"Barbashyn Law - \u0443\u0441\u043f\u0456\u0448\u043d\u043e \u0432\u0438\u0440\u0456\u0448\u0443\u0454\u043c\u043e \u043a\u043e\u043c\u043f\u043b\u0435\u043a\u0441\u043d\u0456 \u044e\u0440\u0438\u0434\u0438\u0447\u043d\u0456 \u0437\u0430\u0434\u0430\u0447\u0456\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/barbashyn.law\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/barbashyn.law\\\/#\\\/schema\\\/person\\\/cff3a5470206e307d3c64d3d36cd0959\",\"name\":\"Chumak Valeriia\",\"url\":\"https:\\\/\\\/barbashyn.law\\\/en\\\/author\\\/valeriia-chumak\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to protect the brand?","description":"How to protect a brand? Types of TM. Who can register a TM? What does a registered TM provide to the owner? Ways to protect TM rights","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/barbashyn.law\/en\/statti\/yak-zahystyty-brend\/","og_locale":"en_US","og_type":"article","og_title":"[:uk]\u042f\u043a \u0437\u0430\u0445\u0438\u0441\u0442\u0438\u0442\u0438 \u0431\u0440\u0435\u043d\u0434?[:en]How to protect the brand?[:] - Lawyer in Ukraine \u2014 Barbashyn Law Firm","og_description":"[:uk]\u042f\u043a \u0437\u0430\u0445\u0438\u0441\u0442\u0438\u0442\u0438 \u0431\u0440\u0435\u043d\u0434? \u0412\u0438\u0434\u0438 \u0422\u041c. \u0425\u0442\u043e \u043c\u043e\u0436\u0435 \u0437\u0430\u0440\u0435\u0454\u0441\u0442\u0440\u0443\u0432\u0430\u0442\u0438 \u0422\u041c? \u0429\u043e \u043d\u0430\u0434\u0430\u0454 \u0432\u043b\u0430\u0441\u043d\u0438\u043a\u0443 \u0437\u0430\u0440\u0435\u0454\u0441\u0442\u0440\u043e\u0432\u0430\u043d\u0430 \u0422\u041c? \u0421\u043f\u043e\u0441\u043e\u0431\u0438 \u0437\u0430\u0445\u0438\u0441\u0442\u0443 \u043f\u0440\u0430\u0432 \u043d\u0430 \u0422\u041c[:en]How to protect a brand? Types of TM. Who can register a TM? What does a registered TM provide to the owner? Ways to protect TM rights[:]","og_url":"https:\/\/barbashyn.law\/en\/statti\/yak-zahystyty-brend\/","og_site_name":"Lawyer in Ukraine \u2014 Barbashyn Law Firm","article_published_time":"2024-02-15T14:10:43+00:00","article_modified_time":"2026-04-02T10:03:38+00:00","author":"Chumak Valeriia","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Chumak Valeriia"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/barbashyn.law\/en\/statti\/yak-zahystyty-brend\/#article","isPartOf":{"@id":"https:\/\/barbashyn.law\/en\/statti\/yak-zahystyty-brend\/"},"author":{"name":"Chumak Valeriia","@id":"https:\/\/barbashyn.law\/#\/schema\/person\/cff3a5470206e307d3c64d3d36cd0959"},"headline":"How to protect the brand?","datePublished":"2024-02-15T14:10:43+00:00","dateModified":"2026-04-02T10:03:38+00:00","mainEntityOfPage":{"@id":"https:\/\/barbashyn.law\/en\/statti\/yak-zahystyty-brend\/"},"wordCount":10,"articleSection":["Intellectual property","Blog"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/barbashyn.law\/en\/statti\/yak-zahystyty-brend\/","url":"https:\/\/barbashyn.law\/en\/statti\/yak-zahystyty-brend\/","name":"How to protect the brand?","isPartOf":{"@id":"https:\/\/barbashyn.law\/#website"},"datePublished":"2024-02-15T14:10:43+00:00","dateModified":"2026-04-02T10:03:38+00:00","author":{"@id":"https:\/\/barbashyn.law\/#\/schema\/person\/cff3a5470206e307d3c64d3d36cd0959"},"description":"How to protect a brand? Types of TM. Who can register a TM? What does a registered TM provide to the owner? Ways to protect TM rights","breadcrumb":{"@id":"https:\/\/barbashyn.law\/en\/statti\/yak-zahystyty-brend\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/barbashyn.law\/en\/statti\/yak-zahystyty-brend\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/barbashyn.law\/en\/statti\/yak-zahystyty-brend\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u0413\u043e\u043b\u043e\u0432\u043d\u0430","item":"https:\/\/barbashyn.law\/en\/"},{"@type":"ListItem","position":2,"name":"How to protect the brand?"}]},{"@type":"WebSite","@id":"https:\/\/barbashyn.law\/#website","url":"https:\/\/barbashyn.law\/","name":"Lawyer in Ukraine \u2014 Barbashyn Law Firm","description":"Barbashyn Law - \u0443\u0441\u043f\u0456\u0448\u043d\u043e \u0432\u0438\u0440\u0456\u0448\u0443\u0454\u043c\u043e \u043a\u043e\u043c\u043f\u043b\u0435\u043a\u0441\u043d\u0456 \u044e\u0440\u0438\u0434\u0438\u0447\u043d\u0456 \u0437\u0430\u0434\u0430\u0447\u0456","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/barbashyn.law\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/barbashyn.law\/#\/schema\/person\/cff3a5470206e307d3c64d3d36cd0959","name":"Chumak Valeriia","url":"https:\/\/barbashyn.law\/en\/author\/valeriia-chumak\/"}]}},"_links":{"self":[{"href":"https:\/\/barbashyn.law\/en\/wp-json\/wp\/v2\/posts\/1127","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/barbashyn.law\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/barbashyn.law\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/barbashyn.law\/en\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/barbashyn.law\/en\/wp-json\/wp\/v2\/comments?post=1127"}],"version-history":[{"count":19,"href":"https:\/\/barbashyn.law\/en\/wp-json\/wp\/v2\/posts\/1127\/revisions"}],"predecessor-version":[{"id":4086,"href":"https:\/\/barbashyn.law\/en\/wp-json\/wp\/v2\/posts\/1127\/revisions\/4086"}],"wp:attachment":[{"href":"https:\/\/barbashyn.law\/en\/wp-json\/wp\/v2\/media?parent=1127"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/barbashyn.law\/en\/wp-json\/wp\/v2\/categories?post=1127"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/barbashyn.law\/en\/wp-json\/wp\/v2\/tags?post=1127"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}